OPIS by IHS Markit

Project Overview
OPIS, a division of IHS Markit, provides global energy pricing, news, and analysis across oil, gasoline, diesel, jet fuel, and other commodities, as well as industry education and events. Marketing efforts required multi-channel creative support to promote services, conferences, and data products to an international audience.

Role
Served as Senior Art Director, producing both digital and traditional collateral for company-wide marketing campaigns, events, and trade shows. Deliverables included brochures, flyers, infographics, direct mail, newsletters, magazines, email and social media graphics, conference websites, and large-format trade show booths.

Approach
Developed a flexible design system that ensured brand consistency across platforms and markets. Collaborated with marketing and event teams to deliver high-quality assets on tight timelines, adapting creative for diverse international audiences.

Impact
Supported OPIS in expanding its global reach through cohesive branding across conferences and campaigns. Enhanced brand visibility in competitive energy markets and elevated the attendee experience at international trade shows and industry events.