Laperaux Bistro

Renowned Chef Gregory G. Webb needed a brand logo and identity package for his sit-down French restaurant, Laperaux Bistro.

The word “Laperaux” translates to “wild rabbit” in French. Inspired by this, a logo was created featuring a hare, fondly named “Louie,” casually chewing on a blade of grass, with ruffled fur and crooked ears—paired with an inviting typeface. The bright color palette was carefully selected to complement the bistro’s classic interior design touches.

In addition, a comprehensive brand collateral suite was developed, including menus, rubber stamps, labels, digital ads, a storefront awning design, a detailed exterior signage package, and a website design—all crafted to ensure a seamless and visually cohesive launch for opening day.