Ahold Delhaize USA

Project Overview
As part of the global Ahold Delhaize brand family, Ahold Delhaize USA (ADUSA) needed to establish its own distinct identity while remaining true to global values. The rebrand positioned ADUSA as a local and fresh choice for consumers, a technology-forward innovator, and a company committed to community. This project was completed in collaboration with The Phoenix.

Role
Served as project manager and art director, providing creative oversight and quality assurance on all deliverables. Developed workflows to increase productivity and outputs, attended nationwide site visits to coordinate on-site environmental graphics, and storyboarded in-house marketing videos for company-wide stakeholders and leadership.

Approach
Applied the new identity consistently across digital, print, and environmental applications. Collaborated with cross-functional teams to ensure cohesive implementation and alignment with both global brand standards and local positioning. Oversaw the creation of scalable systems that streamlined the production of hundreds of assets during rollout.

Impact
Produced more than 480 assets within the first six months of the rebrand launch. The work received industry recognition, winning multiple honors including the Davey Awards and MUSE Awards. The brand transition reinforced ADUSA’s leadership in the U.S. grocery market while strengthening its alignment with global and community values.