Whatever it is, the way you tell your story online can make all the difference.
Creative Director
Works with government agencies to fully align design with marketing campaign goals, operating under the guiding principle that the true metric of success is interaction and participation.
Worked on winning public health campaigns for the Maryland Department of Health, focused on increasing awareness for COVID-19 Contact Tracing, COVID-19 Testing, Flu Vaccination, and Type 2 Diabetes.
Lead the design team on campus-wide mental health and public health campaigns that serviced University of Maryland Baltimore County (UBMC) students and digital campaigns that coordinated mental health care services with front-line workers during the COVID-19 Pandemic.
Works with community businesses to create branding and offer marketing strategies that serve to promote customer visibility and encourage long-standing relationships.
Enhance and promote business growth through branding, storefront design, website design, website development, and social media design services.
Works directly with Kimco Properties to coordinate marketing efforts with Kentlands Market Square tenants, strengthening ties to the overall community.
Curate LLC | 2020-Present
Creative Director, Marketing
Served as Creative Director that lead the company’s marketing design team and worked closely with marketers and internal stakeholders to increase product and conference revenue through targeted digital campaigns and re-imagined traditional advertising opportunities.
Designed, developed, and optimized conference marketing websites, innovated email marketing campaigns, managed OPIS brand standards, mentoring junior design staff, and updating weekly publications.
Implemented the use of responsive design for all OPIS conferences and improved the user-experience for all prospective and registered conference attendees.
Increased company revenue through the redesign of marketing materials and conference prospectus’ which lead to increased client and sponsor participation.
Amplified company visibility through the redesign of tradeshow booth graphics for OPIS Retail Group and public presentations given by senior staff.
OPIS | 2013-2020
Director of Design & Branding
Served as Director of Branding and Design, combining passions for architecture, community development, and graphic design.
Lead the branding and design team that created and implemented brand strategies for award winning mixed-use developments in District of Columbia, Maryland, and Virginia.
Created company-wide design collateral including exhibition displays, informational brochures, event flyers, and emails.
Crafted winning graphic proposals that have resulted in new client relationships and opportunities.
Fostered project brand identity through the execution of comprehensive project-wide sign design that boasts intuitive layouts and messaging for a one-of-a-kind user experience.
Negotiated bids for clients as they pertain to signage, graphic design, and environmental graphics.
Reviewed and approve design proofs and sign shop drawings for all project deliverables.
The Eisen Group | 2010-2013
Graphic Designer / Account Executive
Served as agency graphic designer with dual role that managed managed design projects with a turn-key approach, from conceptualization to implementation.
Defined project timelines and drafted creative briefs.
Developed media plans for national and regional ad campaigns.
Worked directly with publications to ensure ad specifications are met.
Designed brochures, newsletters, advertisements, direct mail, and posters for national clients.
Performed pre-press production on all design files.
Multi-tasked various unrelated projects seamlessly.
Communicated creative ideas to clients.
Brainstormed campaign strategies with project team.
Nurtured client relationships that instilled client confidence in design and management team.
HZDG | 2006-2007
Graphic Designer
Started as a graphic designer and transitioned into role as environmental graphic designer, branding national and regional mixed-use communities and creating full exterior and interior sign packages.
Tailored project-based user experiences through the development of comprehensive wayfinding plans, and corresponding sign message schedules.
Created Photoshop renderings and three-dimensional models of proposed sign sketches.
Reviewed all shop drawings and print proofs for all sign and graphic design projects.
Created project marketing materials, presentations, proposals, and brand strategies for national mixed-use developments, and regional retail projects.
Established brand identity for new and/or existing retail concepts.